TECH bro Bryan Johnson is reportedly spunking £1.6m a year attempting to extend his life.
Johnson, who made his millions after selling his e-commerce business Braintree to PayPal in 2013, has used his time since pursuing eternal life.
But the adolescence-chasing billionaire, from Utah, is learning that the elixir of youth is not only bloody expensive it also leaves a bad taste in your mouth.
From his diet of ‘brown sludge’ baby food, to the ridiculous lengths of taking the blood from his 17-year-old son, the 45-year-old’s programme has clearly gone a little wayward.
He consumes exactly 1,977 calories a day and sticks to a strick vegan diet, according to Businesss Insider.
That involves three meals a day, made up mainly of vegetables, nuts, seeds and berries, with his last coming before midday.
The tech entrepreneur, who not only colours his hair but also undergoes weekly acid peels and has received fat scaffolding injections in his face, proudly proclaims that his annual investment of £1.6m in maintaining his youthful appearance results in him ageing at a pace slower than that of an average ten-year-old.
Johnson’s bowels have been photographed 33,537 times, he snorts vials of stem cells and he counts the number of erections he gets every night (the smug git…).
Is this groundbreaking science that will educate a generation, or is it just a middle-age crisis only money can buy?
Whatever it is, it is hard to ignore At least Bryan has an admirable self-awareness and can laugh at himself during the video feeds of his treatments.
While undergoing one plasma transfusion on his YouTube channel he has a chuckle at some of the not so nice messages he has received. “I hope he gets hit by a bus,” and “Maybe he chokes on a piece of broccoli or mushroom”.
Perhaps if we were as loaded as Bryan we might throw a load of cash at solving the probably unsolvable.
Whatever the thinking behind his somewhat bizarre actions, it does seem contagious as multiple tech-overlords seem willing to chuck cash at the quest of eternal life.
Amazon’s founder Jeff Bezos had reportedly poured millions into start-up Altos Labs, who are attempting to reverse ageing in cells.
Elon Musk doesn’t care so much about his body, he simply wants his thoughts and brain to live forever via his company Neuralink.
Google founder Larry Page and Peter Thiel, the PayPal co-founder, have also thrown cash at this child-like crusade.
Back on planet Earth the president of the Australian Psychological Society, Dr Catriona Davis-McCabe, has claimed in the Sydney Morning Herald that the trend is actually driven by insecurity.
“Obsession in your own health and appearance is often driven by deep insecurity, fear and even trauma.”
It can, she adds, “prevent a person from being circumspect or appreciative of how this obsession negatively affects themselves or those around them”.
That may well be true doc. But when another billion rolls into the bank, and another wrinkle peels off the face, you wonder if these guys will really care.